Gillespie, whose marketing business closed during the Covid-19 pandemic, came up with the idea of a luxury picnic company because the only way you could safely socialize during the pre-vaccine pandemic was outside. With her co-founder Alicia de Freedericksz, who previously worked as a private chef for celebrities, Gillespie hosts luxury picnics in the royal parks of London that include floral arrangements, gin stations, Elle Decor-style furnishings and refined food.ĭuring summer 2022, they organized 216 picnics. Jane Gillespie of the Luxury Picnic Company in London is one such entrepreneur who will provide a personalized soundtrack to win over her guests. You’ll now find Australian companies offering mystery picnics where the ingredients are gathered from gourmet stores en route, while in the United Kingdom you can arrange for your favorite song to be played as you walk toward a designer picnic setting at Regent’s Park. Picnic companies are popping up around the globe to create food-based experiences for their guests. From Instagram-worthy settings in London’s royal parks to tailgaters in the United States pulling out fancy tablecloths, cushions and flatware, picnics are no longer the domain of smooshed sandwiches and tepid flasks of tea. The hottest table reservation is now outdoors.
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